Case Studies

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First TransPennine Express - Case Study

Written by Barry Briggs / Date: 10/06/2009

Overview

My first piece of client work after joining Code Computerlove was to create a new website experience for First TransPennine Express.

My activities included a full content audit of their existing site, cross referenced with analytics to ascertain content value, plus a site map and a set of wireframes created in collaboration with the lead creative on the project.

The redesign was very successful, helping FTPE win a number of awards, and has since evolved upon the core principles we laid down to become one of the leading travel operator websites in the UK.

Background

First TransPennine Express (FTPE) are a UK rail operator. They operate regular services in the north of the England and Scotland, including services linking the west and east coasts of England, either side of the Pennines.

Code Computerlove were originally appointed in April 2007 to review FTPE’s digital strategy and develop an online marketing campaign. Following the highly successful website redesign and accompanying digital marketing activity, Code were then asked to develop a new site in 2008 with a number of key objectives, including a more engaging design and more prominence given to key customer and sales information.

Implementation

One of my first tasks after joining Code Computerlove in May 2008 was to define the site structure and page layouts for this new site.

I conducted a full content review of their existing site, cross referencing my findings with the analytics reports to help determine useful or important content.

From there I constructed a site map and developed a set of wireframes in conjunction with a member of Code’s creative team.

Together we established an informal, hand-drawn visual style for the site in deliberate contrast to most other travel and rail company websites, which at the time were typically quite formal, corporate and dull. By doing this we gave the site a personality which helped establish it’s reputation and created an emotional bond with it’s audience. This style was developed and subsequently became an integral part of a full rebranding of FTPE's online and offline marketing collateral.

With this visual style in mind I built a set of interactive wireframes allowing the creative team to quickly and easily design templates for every type of page within the site.

Update 18th November 2009

The TransPennine Express site wins Best Travel/Leisure Website or Campaign at the 2009 DADI Awards.

With this visual style in mind I built a set of interactive wireframes allowing the creative team to quickly and easily design templates for every type of page within the site.

http://awards.codecomputerlove.com/dadis09/tpe/index.htm